Internet Marketing 1
The 9 Most Important Factors In Website Optimization
that You Can Do Right Now To Achieve A Solid Page Rank of 3+.
1. Domain
Name: always choose a name that has some of your keywords in, that you
are competing for in the search engines. For example Global Prayer Link
(PR3) is the domain name of one of my websites, and my primary keyword is
“prayer link”. That is why I am No.1 in Google for that particular search
term
out of 3.5 million.
This is a very important point, for example I have just made a website for
a
talented musician and friend called Danny Sumbler, at
www.musicvisionary.com/
(PR1) and for the search term in Google “music visionary” he is in No.1
position out
of 1.5 million. He has a Page Rank of 1 (will change soon), and some of the
websites below him have Page Ranks of 5 … You may ask how is he above
them? Because, they have not got any keywords in there domain name, he has
keywords in his,
that is how important it is to have a primary keyword in
your domain name !!! never forget this important point.
It is very easy to do well
in the local area where you live, for example if I live in a town
called Hastings and I practice Reiki which I want to promote. The ideal
name for my
website would be
www.hastings-reiki.com/ Why? Because People in my local area
would probably type in Google or Yahoo “hastings reiki” if they were
looking for a
reiki practioner in the town of Hastings …and Guess who would be No1
position in all
the search engines.
Note: This Simple Website Optimization Principle applys to every
single business in
your local area, town or city.
Q. How many Businesses in your local area do you think are using this
Simple
Website Optimization Principle? Probably about about 0.1%...Meaning that
99.9%
of businesses do not know what they are doing when it comes to internet
marketing.
Most local companies choose their business name, which has no relevance to
there
keywords and have poorly created meta tags – if any at all.
All is not lost if you already have a website and you have not
chosen
Targeted keywords for your website domain name. But remember this in
all your future
Activities on the internet, millions and millions of websites are
missing out because of
this very simple but effective website optimization factor – all you
have to
do is add more keywords that would be beneficial to your business in
the Meta Tag of
the home page (within the title tag and description tag.) keep reading
for more info.
2. Content: Google absolutely loves content
within a website. Make your website
interesting so people enjoy visiting your site. You need 20+ Pages in
your website to
achieve a page rank of 3+. So count up your pages and add more
straight away. This is
very important; you can achieve a page rank of 3 by Just simply
having 20+ pages in
your website, which maximizes your potential later on in your website
optimization
activities.
The general rule of thumb for
website pages is:
20+ pages = pagerank 3 (PR3)
100+ pages pagerank 4 (PR4)
500+ pages pagerank 5 (PR5)
For the above rule to work well, you need to
have this amount of pages indexed by
Google and multi-linked (good Internal linking structure).
3. Good Internal Linking Structure: Make sure that you have a link from your
homepage to all the other pages that exist within your site. For example…if I have a
website of 30 pages. I will have 30 links going from my homepage (index.html) To all
the other pages within my website. Use this method for up to 100 pages. If you have
more than 100 pages, then maybe it would be
better to have other menu pages linking
to other parts of your site.
Make sure that you multi-link your internal pages, for Example if I have a
website with
100 pages, I would group all of the website pages into blocks of 25,
100/25 = 4, so I
would have each block lets say block A, Block B, Block C, block D
pointing website
links to each other.
I would also make sure that absolutely every page on my website, has
a link
pointing back to my homepage (return to home or Home).
For an example of this
Look at
www.riselikeaphoenix.com/ and you will see a good linking strategy used.
There are plenty of links within the website pointing to other pages
at the bottom of
each internal page. This method of linking internally within your
website will be
beneficial and help the search engines index all your pages and will
also increase the
page rank of every internal page within your website.
Make sure you Check www.riselikeaphoenix.com/ different pages to see good linking structure and Good layout of Site, check the other pages within the website (at the bottom of Internal pages to understand exactly what I am talking about).
Extra Note: I am presently
trying out different internal linking strategies – using
blocks of 14 for one section, 6 for another etc to see the effect. I
will change this again soon.
LINK POPULARITY DATA CENTRE PAGERANK CHECK 2 BASIC META TAG GENERATOR BACK LINK CHECK
ADVANCED META TAG GENERATOR
GOOGLE PAGE RANK PREDICTION
TOOL
VISUAL PAGE RANK
META TAG EXTRACTOR
SPIDER VIEW ON WEBSITE
GOOGLE BANNED
CHECK
SEO GLOSSARY 1 SEO GLOSSARY 2 SEO GLOSSARY 3 SEO GLOSSARY 4 INTERNET MARKETING 1
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